Electronic mail (Email) is the
most used service on the Internet and, doubtless, most useful. Many internet
users only make use of the Internet for checking their emails. Email marketing
can be described as a way of marketing your goods, products and/or services
while making use of this medium – the Email. However as useful as it can be if
done right, it can get you more harm than benefits if not well managed.
Over the years, email marketing
has often been abused by spammers. The abuse makes it hard for deliverability of
these mail messages. The delivery is probably the most important issue in
today's email marketing business. There are many spam emails as well as many
legitimate emails that are flagged as spam so they are not delivered. They are
not getting through ISP spam filters. However, despite these hitches of such
abuse, email is still very much valuable and valued by subscribers. Email
marketing can be used to serve notifications to former customers of timely
deals, offers, and opportunities. Once subscribers to your website make a
purchase, they are more apt to purchase again through a follow-up email.
Follow-up or email marketing is based on having credibility with your customers
and building trust with them.
With
email marketing, there is the option of using auto-responder which many people
opt to use and thus open for themselves an auto-responder account.
Auto-responders allow for quick, consistent, and personalized email follow-ups.
Most fresh, new and upcoming marketers have painstakingly realized that it takes
around seven times of contacting potential customers before a sale is generated.
Professional marketers are aware of this and understand that follow-up/email
marketing is fundamental to any website's success. Auto-responders make for an
easier management of these tasks in that that they allow you to put your email
marketing campaign on auto-pilot, saving you both time and money. The whole
process is therefore put on automatic and you can market with structure and
ease. When you desire to wheel out information to your previous customers and/or
subscribers, this facility (i.e. auto-responder) allows you to create your
email content, send out the message, and program your delivery dates or times
to one predetermined by the user. Additionally, once you have your email
marketing campaign set in motion, you can add new messages at any time or
promote limited time offers.
Additionally,
in order to ensure that your email marketing campaign is successful, the
content is really very important. When it comes to the content of your emails,
you want to make sure your emails are distinguished from spam and junk-mail.
One of the best ways to do that is to make your emails personalized. Some
auto-responders offer a personalizing feature for email marketing campaigns.
Most people you will be sending the email ads or messages are more open to an
email that calls them by their name. No one wants to feel like you just see
them as one in a herd or like a nameless number. People want to feel special.
Also, make the email content as personal to their needs as possible. Secondly,
you may want to consider avoiding email marketing campaigns during the
holidays. People receive so many emails during the holidays that some just
delete them without a glance.
Another
important thing to note about email marketing is the importance of the subject
line. This is where you hook the email recipient and get them to open the
email. Make sure your subject line is a brief sentence summarizing your email's
content. It is recommended that words or phrases that generate customers’
interest be used. Email marketing ads should also reflect the design of the
business or corporation logo. Recipients should be able to easily and without
stress associate the emails they receive with your particular business
otherwise, the email campaign has failed in its set objective. This can
be achieved with the use of visual slogans or company logos. Additionally, make
your write-ups as short as possible and in the body of the email always include
your website address, reason for contact, and a call to action.
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