EMAIL MARKETING

<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: .5in;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2VVuG7i7xSV7k-NcqBQDvSs-ZL3Dr8NxH4zdM_jAhR07Ca7iZrIgLdq_xOJ-Yuuj0O1i3z7OITkfH3xTy9DvlI9Kbxevdwl_48qOM-WuyHVmTcYgxgCUNjMqFRQnrrhLqvZQVf65w_XE/s1600/2017-02-20_210157.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2VVuG7i7xSV7k-NcqBQDvSs-ZL3Dr8NxH4zdM_jAhR07Ca7iZrIgLdq_xOJ-Yuuj0O1i3z7OITkfH3xTy9DvlI9Kbxevdwl_48qOM-WuyHVmTcYgxgCUNjMqFRQnrrhLqvZQVf65w_XE/s320/2017-02-20_210157.jpg" width="320" /></a><span style="font-family: "Times New Roman","serif";">Electronic mail (Email) is the most used service on the Internet and, doubtless, most useful. Many internet users only make use of the Internet for checking their emails. Email marketing can be described as a way of marketing your goods, products and/or services while making use of this medium – the Email. However as useful as it can be if done right, it can get you more harm than benefits if not well managed.<o:p></o:p></span></div> <div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: .5in;"> <span style="font-family: "Times New Roman","serif";">Over the years, email marketing has often been abused by spammers. The abuse makes it hard for deliverability of these mail messages. The delivery is probably the most important issue in today's email marketing business. There are many spam emails as well as many legitimate emails that are flagged as spam so they are not delivered. They are not getting through ISP spam filters. However, despite these hitches of such abuse, email is still very much valuable and valued by subscribers. Email marketing can be used to serve notifications to former customers of timely deals, offers, and opportunities. Once subscribers to your website make a purchase, they are more apt to purchase again through a follow-up email. Follow-up or email marketing is based on having credibility with your customers and building trust with them.<o:p></o:p></span></div> <div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: .5in;"> <span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">With email marketing, there is the option of using auto-responder which many people opt to use and thus open for themselves an auto-responder account. Auto-responders allow for quick, consistent, and personalized email follow-ups. Most fresh, new and upcoming marketers have painstakingly realized that it takes around seven times of contacting potential customers before a sale is generated. Professional marketers are aware of this and understand that follow-up/email marketing is fundamental to any website's success. Auto-responders make for an easier management of these tasks in that that they allow you to put your email marketing campaign on auto-pilot, saving you both time and money. The whole process is therefore put on automatic and you can market with structure and ease. When you desire to wheel out information to your previous customers and/or subscribers, this facility (i.e. auto-responder) allows you to create your email content, send out the message, and program your delivery dates or times to one predetermined by the user. Additionally, once you have your email marketing campaign set in motion, you can add new messages at any time or promote limited time offers.<o:p></o:p></span></div> <div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: .5in;"> <span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Additionally, in order to ensure that your email marketing campaign is successful, the content is really very important. When it comes to the content of your emails, you want to make sure your emails are distinguished from spam and junk-mail. One of the best ways to do that is to make your emails personalized. Some auto-responders offer a personalizing feature for email marketing campaigns. Most people you will be sending the email ads or messages are more open to an email that calls them by their name. No one wants to feel like you just see them as one in a herd or like a nameless number. People want to feel special. Also, make the email content as personal to their needs as possible. Secondly, you may want to consider avoiding email marketing campaigns during the holidays. People receive so many emails during the holidays that some just delete them without a glance.<o:p></o:p></span></div> <br /> <div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: .5in;"> <span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Another important thing to note about email marketing is the importance of the subject line. This is where you hook the email recipient and get them to open the email. Make sure your subject line is a brief sentence summarizing your email's content. It is recommended that words or phrases that generate customers’ interest be used. Email marketing ads should also reflect the design of the business or corporation logo. Recipients should be able to easily and without stress associate the emails they receive with your particular business otherwise, the email campaign has failed in its set objective.  This can be achieved with the use of visual slogans or company logos. Additionally, make your write-ups as short as possible and in the body of the email always include your website address, reason for contact, and a call to action.<o:p></o:p></span></div>

EMAIL MARKETING

Electronic mail (Email) is the most used service on the Internet and, doubtless, most useful. Many internet users only make use of the Inte...

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EFFICIENCY

<div class="MsoNormal" style="line-height: 200%; text-align: justify;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6mphjNcJM20VW0_je1UncFg4sivz-xFFNSkgNF_E4b5EfadDTyHPKyEjJK-8IOzwfzzEQiqxlLbfvhnQ-5xED7myoCBXaS8Yt_QJUAUxU-BcW2PFv63XlrvpYRg75vCGelQND9FPM_2Q/s1600/Motor+Trusted+Insurance.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6mphjNcJM20VW0_je1UncFg4sivz-xFFNSkgNF_E4b5EfadDTyHPKyEjJK-8IOzwfzzEQiqxlLbfvhnQ-5xED7myoCBXaS8Yt_QJUAUxU-BcW2PFv63XlrvpYRg75vCGelQND9FPM_2Q/s320/Motor+Trusted+Insurance.jpg" width="320" /></a><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">According to </span><a href="http://www.dictionary.com/"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">www.dictionary.com</span></a><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">, efficiency can be defined as the state or quality of being able to accomplish something, a job, task or assignment with the least waste of time, and effort. It originates from the Latin word <i>efficientia,</i> which is equivalent to being efficient. Efficiency is important in any man’s life as it guards against wasteful or non-purposeful engagement or use of one’s allocation, or resources.<o:p></o:p></span></div> <div class="MsoNormal" style="line-height: 200%; text-align: justify;"> <b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Importance of Efficiency<o:p></o:p></span></b></div> <div class="MsoNormal" style="line-height: 200%; text-align: justify;"> <span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">These aptly describe simply the benefits accruable from the state of being efficient<o:p></o:p></span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: 200%; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">1.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">As said earlier, efficiency guards against wasteful use of resources, thereby creating an environment suitable for obtaining optimum result or yield from such a venture.<o:p></o:p></span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">2.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">It brings about excellence. An efficient use of time means doing the right thing at the appropriate time. Proper preparation prevents poor performance; needless to say, proper preparation is synonymous with efficient preparation.<o:p></o:p></span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">3.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Efficiency in business makes one outstanding. An excellent person is one who outshines others. The person who excel will be brought forward, away from the crowd, to be crowned on a higher platform. <o:p></o:p></span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">4.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Efficiency allows faster growth. An inefficient worker is denied more work, no employer wants a waster, the efficient worker on the other hand is given more responsibilities and thereby encouraging his/her growth and development.<o:p></o:p></span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">5.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Efficiency fast-tracks the growth period, and earns appreciation. An efficient follower does not remain in a position for a long period; he soon becomes a leader with a marked improvement in remuneration.<o:p></o:p></span></div> <div class="MsoListParagraphCxSpLast" style="line-height: 200%; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">6.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Efficiency guarantees long-term success of any business or enterprise. A trial they say convinces one. An efficient dealer is certain to receive a second visitation from the buyer, an inefficient dealer is abandoned after the first trial.<o:p></o:p></span></div> <div class="MsoNormal" style="line-height: 200%; text-align: justify;"> <b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Where to be efficient<o:p></o:p></span></b></div> <div class="MsoNormal" style="line-height: 200%; text-align: justify;"> <span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">You may ask, where should I be efficient? In my studies? In my workplace? In camp? Out of camp? I put it to you that, the simple answer to these questions is everywhere. There is a popular quote “whatever is worth doing at all is worth doing well” In other words, whatever is worth doing at all, is worth doing efficiently.<o:p></o:p></span></div> <div class="MsoNormal" style="line-height: 200%; text-align: justify;"> <b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Ways to be efficient.<o:p></o:p></span></b></div> <div class="MsoNormal" style="line-height: 200%; text-align: justify;"> <span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">These will be placed under two broad categories:<o:p></o:p></span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: 200%; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">1.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Time, and<o:p></o:p></span></div> <div class="MsoListParagraphCxSpLast" style="line-height: 200%; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">2.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Effort: this cut across all material, and immaterial things, tangible and intangible. All manner of resources, human, energy, monetary, material, processed and non-processed.<o:p></o:p></span></div> <div class="MsoNormal" style="line-height: 200%; text-align: justify;"> <b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Traits/consequences of lack of efficiency<o:p></o:p></span></b></div> <div class="MsoNormal" style="line-height: 200%; text-align: justify;"> <span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">For any one who is inefficient in his deals or business, such a person is guaranteed a place at the rear. <o:p></o:p></span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: 200%; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">1.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Retarded growth.<o:p></o:p></span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">2.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Chronic failure in assigned tasks or assignment.<o:p></o:p></span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">3.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Loss of opportunities for growth and development.<o:p></o:p></span></div> <div class="MsoListParagraphCxSpLast" style="line-height: 200%; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -.25in;"> <!--[if !supportLists]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">4.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><!--[endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Loss of job or position.<o:p></o:p></span></div> <br /> <div class="MsoNormal" style="line-height: 200%; text-align: justify;"> <span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Do you want to excel? Do you want to be outstanding? Do you want to be recognized for great achievements? Then be efficient. Efficiency is the key that opens the door to Excellence!<o:p></o:p></span></div>

EFFICIENCY

According to www.dictionary.com , efficiency can be defined as the state or quality of being able to accomplish something, a job, task or a...

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You Can if You Will!

<div style="text-align: justify;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgco6Yz0Xjfp6TfrGtJL3z-XY5vSjzkDqCileR2VQFWFtMnfSokatM1PDsAGu7viIxO1Uar8FucOgAgyvhHZN_fxXEiCOqOamvMQ0DR1NSlgcA_KnDMkGyNVflYZcFkwqtbLZ2OK3MJv0o/s1600/mindyourgenius11.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgco6Yz0Xjfp6TfrGtJL3z-XY5vSjzkDqCileR2VQFWFtMnfSokatM1PDsAGu7viIxO1Uar8FucOgAgyvhHZN_fxXEiCOqOamvMQ0DR1NSlgcA_KnDMkGyNVflYZcFkwqtbLZ2OK3MJv0o/s200/mindyourgenius11.jpg" width="200" /></a>Many individuals cringe at the thought of doing extraordinary things. Many people believe great things are the pure reserve of some selected few, they strongly believe and do not waver at the limiting thought that they can also be among them that are highly classed and respected in their society. Well... If you are reading this, I believe it is because you have a genius waiting to be unleashed within you. Do not at this point stop, please read on as we proceed on a road to uniqueness and outstanding success in your society.</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> Maya Angelou wrote "One isn't necessarily born with courage, but one is born with potential. Without courage, we cannot practice any other virtue with consistency. We can't be kind, true, merciful, generous or honest". Why would you allow your genius to be defeated? Why would you not make good use of what you have in your hands? A stitch in time saves nine! You can make the difference you so much desire if only you are willing enough to step out with courage.</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> Start engaging your brain today, just as I started with myself. I would not be writing this if I did not overcome the fear of writing. Admittedly, we all have our fair share of fear of uncertainty, this should however not stop us from the person God created us to be. He made us to take dominion over everything he created, so the Holy Book made us know.</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> Let me share with you a little poem I wrote during one of those moments I felt like giving up. It was a day I thought could not go worse, such a time when your whole being is quaked from the inside out. I put pen to paper with no idea of really what to write, and look at what came out. Enjoy the poem but register the message in it....</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> A TORRID AFFAIR</div> <div style="text-align: justify;"> It is so hard to say</div> <div style="text-align: justify;"> So simple yet so hard</div> <div style="text-align: justify;"> I hate it when I think of it</div> <div style="text-align: justify;"> Seething and fuming, but it's all for nought</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> Who told me to start it out?</div> <div style="text-align: justify;"> Who but myself deserve the scold?</div> <div style="text-align: justify;"> Couldn't think of anything better</div> <div style="text-align: justify;"> How could I, when I'm so warped in here</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> Had thought it a joke in its prime</div> <div style="text-align: justify;"> Had though it would leave before the chime</div> <div style="text-align: justify;"> Days after days it lingered on</div> <div style="text-align: justify;"> Help, where and how would it come?</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> A stitch in time they say...</div> <div style="text-align: justify;"> Wouldn't know the exact amount it would probably save</div> <div style="text-align: justify;"> One thing I'd look forward to however is</div> <div style="text-align: justify;"> That one day I'll look back and smile</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> It's been one hell of a ride</div> <div style="text-align: justify;"> Bumping and bouncing, I thought it better to hide</div> <div style="text-align: justify;"> No place like home the preachers say</div> <div style="text-align: justify;"> And I hope, even against hope, that I see that day</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> At first glance it seemed well in place</div> <div style="text-align: justify;"> Looking behind the drapes and you'll see for what it is</div> <div style="text-align: justify;"> All in disarray, staring me in the face</div> <div style="text-align: justify;"> Slyly I look out, but that changes nothing</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> A time in line when I look at me</div> <div style="text-align: justify;"> A day such as this when I cry at me</div> <div style="text-align: justify;"> Whoever wished this knew not what it meant</div> <div style="text-align: justify;"> And one who loathes this felt not how it bit</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> What on earth is the message in all of this?</div> <div style="text-align: justify;"> I hazard no guess as it appears in broad daylight</div> <div style="text-align: justify;"> Though this may never make it to Broadway</div> <div style="text-align: justify;"> It sure is, and would remain tagged - </div> <div style="text-align: justify;"> A truly torrid affair.</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> Wondering how a work of art could spring up from a truly torrid affair??? It is because it was residing in me. Something need to get it out, something needs to spur me on to write. You do not have to wait for messy situations to drive you up from your butt, stand up today armed with your willpower.</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> You Can If You Will!!!</div> <div style="text-align: justify;"> <br /></div>

You Can if You Will!

Many individuals cringe at the thought of doing extraordinary things. Many people believe great things are the pure reserve of some selecte...

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Mind Your Genius Series - What i set out to do

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYt5HDc3VopKnjBssjoEetwFwO44wRBwHn9gJE5p3jXaz4p9QACwGDQ3L9gMcsE88-AN5CqnCx5WwqljE7nCTJ3C3iFER51o0d9wtqJiaIIg0h5bkAqSXWndqJU4ppo5aFyUSn4qHG3CE/s1600/unlock+your+genius.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYt5HDc3VopKnjBssjoEetwFwO44wRBwHn9gJE5p3jXaz4p9QACwGDQ3L9gMcsE88-AN5CqnCx5WwqljE7nCTJ3C3iFER51o0d9wtqJiaIIg0h5bkAqSXWndqJU4ppo5aFyUSn4qHG3CE/s1600/unlock+your+genius.jpg" /></a><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">The mind of a man is under lock and keys, how do you unlock the genius inherent in it? A day that goes without making ample use of it is a day passed on with its potentials for delivering great and mighty deeds. What happens when you never know how to employ the knowledge you have? Did you go to school? What are those things you had been taught? Did they show you how to make the rules or to live under the rules?</span>

Mind Your Genius Series - What i set out to do

The mind of a man is under lock and keys, how do you unlock the genius inherent in it? A day that goes without making ample use of it is a d...

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